Team inbox
Authorized teammates can handle Instagram Direct without sharing the account password.
Instagram Direct for business
Turn Instagram messages into properly handled conversations.
Connect a professional Instagram account through Meta’s official flow and handle direct messages from the same inbox your team uses.
Why it matters
Keep direct messages from getting lost in notifications
When Instagram becomes a sales channel, replying from one mobile account makes ownership and continuity difficult. Lippem moves direct messages into a workspace with history, status, and follow-up.
Visible context
Review history before replying and preserve continuity when ownership changes.
AI agents
Use business knowledge and response confidence to automate within defined boundaries.
Workflows
Classify, assign, and trigger next steps from messages received by the professional account.
Official setup
How to connect Instagram Direct
- 01
Authorize in Instagram
Lippem opens Instagram Login so authorization happens in Instagram’s official flow.
- 02
Select the account
Choose the professional Instagram account and grant only the permissions required for messaging.
- 03
Activate operations
Lippem validates access and registers webhooks to receive user-initiated messages in the shared inbox.
FAQ
Frequently asked questions
Do I need a professional Instagram account?
Yes. Messaging integration requires a professional Instagram account.
Do I share my password?
No. Authorization uses Instagram Login, and Lippem does not request or store the Instagram password.
Does it publish posts or stories?
Not in V1. The approved scope is Instagram Direct; social publishing remains outside production.
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